Arena Salesforce Integration

Connect mission-critical customer feedback to product development and quality process

Customer expectations for product quality continue to grow, making the connection of your support and engineering organizations vital to your business.

FlowEQ helps Arena customers track product quality issues faster and accurately – every time. Whether your customer service team uses Zendesk, Salesforce Service Cloud, or Freshdesk, they can use Flow EQ to instantly create a quality issue in Arena with just one click right in the Salesforce case or Zendesk ticket.

Our Arena integration with Salesforce and other CRM systems makes it easy to:

  • Provide customizable mapping of Salesforce case data directly to the quality process fields in Arena
  • Let teams work seamlessly between their CRM and Arena systems
  • Reduce compliance risks by ensuring that support teams follow all product quality tracking procedures 100% correctly – every time
  • Ensure agents ask the right questions when there's a suspected product issue
  • Improve customer service by walking agents through error-proof workflows that ensure any potential product quality issue is properly identified
  • Capture ALL of the information you need for product quality issues correctly the first time
  • Get through cases faster by automatically writing information into Arena while the agents work exclusively within Salesforce or Zendesk
  • Rapidly respond to changes using our easy Smart Flow Builder to create dynamic decision trees that are easy to update as you add new products, have new part suppliers, or need to track different information
  • Onboard new agents faster with interactive decision trees built right inside Salesforce or Zendesk that get them up to speed in hours instead of days

FlowEQ saves customers time and money everyday


Support tickets accelerated


Faster customer resolution




Faster agent

FlowEQ Process Acceleration Platform

FlowEQ orchestrates data and automates steps behind the scenes while accelerating your employees through error-proof workflows. The FlowEQ Process Acceleration Platform is a no-code workflow automation software solution that helps you build interactive decision trees, ensure high-stake processes are followed every time, and measure and drive insights for constant improvement.

Pre-integrated with all the other systems customer service teams need to interact with

FlowEQ is an absolute miracle for a business like ours with complex troubleshooting workflows. I wish I had access to it in all of my previous businesses.

John Doe, CEO
Acme Inc.

Ready to speed up your team’s recurring work? 

What can an Arena and Salesforce integration do for my company?
What should teams look for when evaluating Arena integrations with Salesforce or Zendesk?